About Us

The company “BRAIN LAUNCH, L3C” was founded in 2016. An L3C is a social enterprise that bridges the gap between a nonprofit and a ‘for profit’ company. Our number one goal is to accomplish our social mission!

Our Social Mission

Provide information and affordable services that will improve a child’s learning ability and meaningful intellect, which will lead to more personal successes, meaningful relationships and social contribution.

BRAIN LAUNCH was born out of a deep concern by Dr. Don Helms about the epidemic number of capable students experiencing attention and learning difficulties in our society today. These difficulties have led to more and more students underachieving academically and having negative labels being placed upon them.

Our Vision

To enhance the quality of children’s lives now and into the future, which in turn will enrich the life of their parents and society’s as a whole.

Who We Are:

We are a young creative company that is not afraid of challenges and looks at old problems in new ways.

Who We Are Not:

We are not a company that goes along with the same old terminologies and methodologies just to be accepted. The reason is that the old accepted way has never been very effective in optimizing a child’s or teen’s true abilities. And above all, we simply aren’t willing to believe that most children and teens can’t significantly improve their learning ability and performance in everyday life.

What We Believe:

We believe that for far too long, too many students and their parents have been let down by educational plans that see most of the struggling students fall further and further behind. We believe the only way a struggling student has a chance to catch up, is to first improve their learning ability. We also believe that most all students whether struggling or gifted, can improve their learning abilities and performance in everyday life.


Dr. Don Helms, Founder

Dr. Don Helms Founder & President

Dr. Helms brings over 25 years of clinical research and product development experience to the company. Dr. Helms began his professional career as a Developmental / Behavioral Optometrist. This is a branch of optometry that deals with child and cognitive development. Developmental / Behavioral Optometrists are the true pioneers in the Cognitive Training or the Brain Fitness Industry. Dr. Helms began providing visual processing and cognitive development programs in 1992. He realized that if he was going to make a major impact on the epidemic number of children experiencing attention and learning problems he would have to take a multidisciplinary approach when creating his developmental programs. He began to devoir as much current and viable research on learning and cognitive development from a variety of disciplines to create his learning models, theories and developmental programs. He began conducting clinical studies in 2001 to refine his new learning models and cognitive development programs and the results obtained with his programs were outstanding.

In Peter Kline’s book “Why America’s Children Can’t Think”, Mr. Kline states:
“Dr. Don Helms, whose program is called ACHIEVE, has substantially raised the IQs of all his students he has worked with” … “Intellectual training of this type should become a staple of all elementary education, and can even be used in adult education.”

The new BRAIN LAUNCH programs that are available now and the ones being created for release in the near future are the result of his continued research and the development of Dr. Helms’ “Foundational Processing System©” and the “Construct of Optimal Intellect©“. The new programs will not only develop information processing skills, but also the thinking and life skills that he believes will optimize a student’s ability to experience a variety of personal successes, build quality relationships and contribute more to society, which in turn will lead to a more balanced, meaningful and fulfilling life.

Shelly Helms Co-Founder

Shelly Helms Co-Founder & Director of Customer Relations

Shelly Helms brings over 20 years of business management and customer relationship experience to the BRAIN LAUNCH team. She was the Co-Founder of Vision Fitness Center, a multi-site optometric clinic. As the V.P. of Clinical Operations, she gained experience and success in leadership, team-building, and devising and implemented strategies for the best business practices while creating the highest level of patient care and satisfaction.

From there, Shelly went on with Dr. Helms to become a Co-Founder of Learning Performance Institute; a learning center that specialized in the assessment and cognitive development of children and adolescents. Shelly was responsible for cognitive testing, the hiring and training of cognitive development trainers and conducting workshops for parents. It was through her years of hands on experience that Shelly was able to contribute to the content and methodology of the new advanced BRAIN LAUNCH programs.